How To Make Money Online: The Email Marketing Model

The Email marketing model is another way to earn six figure net salaries when it is implemented correctly.

Email marketing consists of two stages:

• Creating a targeted double opt in email list
• Marketing to your email list

But before you do anything, you need a good autoresponder.  Without one you simply CANNOT make any money email marketing.

Autoresponders are basically e-mail programs that send out a preset message in
response to every incoming e-mail that is received.

Today most online businesses use autoresponders to automate duties that would otherwise require hundreds of man hours to manually implement.

From list building and tracking of prospective leads, to the programmed broadcasting of timed follow up messages; the autoresponder is the most essential element in the email marketing model.

There is a definite blueprint that must be followed if you plan on making money online from the email marketing model.

The following is a typical example of an email marketing blueprint.

• Choose a niche topic
• Research your market
• Create your content
• Set up your autoresponder messages
• Set up your website or blog
• Build your opt in list of prospects
• Drive traffic to your website
• Rinse and repeat

Choose a niche topic.
To make money online with autoresponders, you first need a product to market.

You can create your own product or follow what most email marketers do and promote an affiliate product.

Your niche topic must appeal to a wide audience for the product you are selling.  Usually email marketers sell some type of information in the form of an e-book, e-course, CD, audio program, video tutorial set, e-zine or newsletter.

Whatever product you choose to promote, must appeal to the niche topic you decide on. Hopefully one with a large number of potential buyers.

Research your market
Market research is important.  You need to determine who will buy your product, where they are (both on and offline) and how you can best contact them through advertising with your autoresponder program.

The more targeted your niche market, the higher your net salaries will be.

There are many methods for researching niche markets which will be discussed in later articles, but the most effective are fast, easy, and free to use.

The key to advertising success on Google and the other search engines is to find the right keywords to use.

Internet searches are extremely effective in finding how popular your niche topic is, and how to set up your autoresponder to get the best results.

You can also use eBay, Amazon, various groups and forums, market sureys and other avenues besides Google and the major search engines to compile the most effective search terms for your market niche.

Create your content
Creating the information that people will pay you to receive is the next step in the email marketing model.

It is important that your content (your book, e-book, e-course, CD, etc.) is useful, original, of high quality and is otherwise unavailable for purchase outside of other competitive products.

There are two ways to get good content:

• Create it yourself
• Become a member of an affiliate program

Set up your autoresponder messages
Because most consumers will only buy a product after repeated exposure to it, creating a great autoresponder message series is essential to making serious net salaries.

Never spam your prospects; it is the path to email maketing failure.

When setting up your autoresponder messages, pay particular attention to:

• Your subject line.
  The subject must be compelling enough to keep prospects from deleting the message unread

• Your opening sentence.
  It should be compelling, gramatically correct, short on hype, full of promise and brief.

• Your disclaimer. Remind people that they asked for your message when they opted in to your list.
• Introductory paragraph.
  Explain what your product will do for your prospect.  Be brief.

• Your sub heading.
  Briefly explain the benefits of your product

• Call to action
  Explain what your product is, where it can be purchased, what it costs and why your prospect needs it.

• Follow up message reminder
  Advise your subscriber when they will receive your next follow up message and why.

• Unsubscribe link.
  If you don’t offer your subscribers the option to unsubscribe from your list, you will be labeled a spammer.  This is important and must be in every message you send.

Set up your website or blog
Your web site or blog serves as a sign-up point for your opt-in subscribers and a
point of sale for subscribers who have decided to purchase your products.  Much more on website construction will be discussed in later posts.

Build your opt in list of prospects
Your opt in list is a collection of e-mail addresses from people who show interest in your product and request to join your autoresponder list.

They MUST request being on your list or your messages will be considered spam and the reputation of your business will be destroyed.

There are many free list building strategies that can be effectively used such as:

• Articles
• E-books
• Giveaways contests
• Mini e-courses
• Pop-up ads
• etc.

In addition to the above, there are the following paid methods.

• PPC campaigns
• Classified advertisments
• Co-registration lists
• Ad Swaps

Drive traffic to your website
Traffic is the lifeblood of all marketing campaigns and there are tons of strategies used by Internet marketers to accomplish it.

Once you have your product, your autoresponder message series, your web site, and all your accounts in place, you need to drive as much targeted traffic to your site as possible in order to market your list.

Countless e-books, training programs, audio/video tutorials, software programs and black hat techniques about driving traffic are available on the Internet.

A simple Google search, on how to drive or “funnel” traffic to your website will give you more information than you can ever possibly digest.

A word of caution; some strategies on the Internet focus on tricking the search engines into ranking a site or landing page high in the Search Engine Results Page for a period of time.  Stay away from these.

You can’t trick the search engines and you could get your site banned by trying.

Only PPC advertising and organic searches will provide a steady flow of visitors to your site and this takes work to accomplish.

Keyword SEO, blog pinging, search engine directory submissions, video marketing, social networking, social bookmarking sites, “Tweeting”, updating your site content frequently, etc. will all over time get visitors to your site and keep them returning.

The biggest mistake many email marketers make with the Email marketing model, is concentraing too much on building their list and too little on marketing to it.

A good email list of targeted prospects is like having a checkbook in your pocket with unlimited funds available.

By following the above Email marketing model blueprint or one similar to it, almost anyone with a good work ethic can easily earn six figure net salaries.